Saying yes to Messy Play with Dreft #MessiestBabyContest

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This post and giveaway were made possible by iConnect and Dreft. I was compensated for my participation in this campaign, but all opinions are 100% mine.

I will be the first to admit that I am not one for allowing messy play because it makes more work for me. I hate that about myself. I love the idea of letting my kids create and explore but I hate the mess. Eating is one of those areas that I struggle to let them explore because it doesn’t just involve a mess…but also stains! In fact, a Dreft survey with Wakefield found that 87 percent of moms frequently encourage their children to pick activities that are unlikely to get them messy over ones that are, even though 81 percent agree that their child learns more when they make a mess and 89 percent agree that children are happier when they make a mess! So apparently I am not alone! The survey also showed that 88 percent of moms have let their children play in only a diaper specifically so they don’t get their clothes messy! And 80 percent of moms have thrown out clothes specifically because they felt the mess wasn’t worth washing out. GUILTY!


I was recently challenged to go outside of my comfort zone and let my little guy make a mess! I was sent some messy foods, Dreft Active Baby detergent and challenged to put it to the test! Sensory play – whether at dinner time in the high chair with pureed peas, or outside in the grass and dirt – are learning environments. It can even help babies become faster learners! And those messy moments are often our favorites! Seventy-three percent of moms in Dreft’s survey indicated that their favorite picture of their child is one of their messy moments. (I have to admit the picts I captured today are adorable!)

So today was the day! I got my little guy up and buckled him into his seat and let him do all of the work for me. I didn’t have to prompt him on what to do! He knew! First he used one hand and explored the yogurt, then he used both. He didn’t use the spoon for long. Both hands in and his face (and body) were covered. He had himself a great time, double fisting as much yogurt, then squash as he could manage to get in his mouth! Within a few minutes, he had the bowl up and was drinking it from the bowl! He was a MESS! messybaby

To test Dreft, I put a bib on him and let it get covered with the mess. I didn’t wash it right away… I let it sit while I cleaned the mess and bathed Nathan! Actually, a few hours went by before I was able to get back to it. I had my doubts, especially since I was not spraying it with any sort of stain remover. Here is the before:


And here is the after photo! As you can see, with Dreft, parents can stop worrying about the messes and enjoy all the beautiful and memorable moments they have to share with their little ones.


About Dreft:

  • Dreft is the No. 1 baby laundry detergent choice of pediatricians and a trusted brand for more than 80 years, as it meets the different needs of growing babies and their families.
  • Dreft’s portfolio of products is specially designed to meet your little one’s laundry needs at every stage of babyhood. Dreft Stage One Newborn’s hypoallergenic formula is gentle on newborn baby’s skin and Dreft Stage 2 Active Baby is specially formulated to tackle stains after baby starts eating solid foods and crawling all over the place. And don’t forget Dreft Blissfuls! You can use these scent boosters on any load of your family’s laundry, even with baby clothes. Dreft really does have you covered – all of you.
  • Dreft products are specially formulated to be hypoallergenic, gentle on skin, tough on stains, and with a fresh baby scent.
  • Dreft Active Baby detergent helps remove 99 percent of baby food stains and other outdoor messes.
  • New Dreft Blissfuls scent-beads are safe on all fabrics and can release freshness for up to two weeks.

Dreft #MessiestBabyContest


Are you impressed? I am! The yogurt was blueberry, so it had some purple tones! I am entering one of the photos above in the Dreft #MessiestBabyContest on Instagram! Dreft is excited to launch the Dreft America’s Messiest Baby Contest, inviting families to submit photos of their favorite messy baby moments for the chance to win prizes, including the cover of the May issue of Parents Magazine!  Enter by submitting a photo of your favorite messy baby moment at or posting your photo on Twitter or Instagram using the hashtag #messiestbabycontest. Winners will also receive a supply of Dreft laundry detergent, of course! Submit before Nov. 30th, 2016!

Twitter Party

Join in one some Dreft #MessiestBabyContest Twitter Party fun! It will take place on Monday, November 14th from 9PM-10Pm EST. RSVP at this link: There are some really great prizes including an iRobot Roomba! I NEED (want) to win that!

Other Dreft Fun:

On October 25th, Actress Molly Sims got a little messy with the little ones and helped Dreft launch their nationwide search for Dreft’s America’s Messiest Baby at the Dreft Messy Play Date Party in New York City. With two children and one on the way, she understands the value of messy play and has embraced the messy journey of #amazinghood in her own personal life!


Dr. Dyan Hes, Medical Director of Gramercy Pediatrics, was recently named a 2013 top doctor by NEW YORK magazine, is the Medical Director of Gramercy Pediatrics in New York City, and sits on the board of the American Board of Obesity Medicine. Dr. Hes is double boarded in both pediatrics and obesity medicine.  Dr. Dyan Hes has the following tips to bring out your baby’s messy side and embrace that being messy has its developmental benefits:

  • Count the fun and use your fingers: Use your little one’s food as a fantastic way to learn how to begin counting. When snacking, start counting with your little one and encourage them to use their fingers. Also, this is a great time to use food to help them learn how to properly grasp things. It will take time and practice so let them get a little dirty with their food and practice, practice, practice!
  • Throwing practice: Throwing food can definitely be messy, but did you know it helps with their development? Little ones are also still developing object permanence, which means that they don’t know that when they throw things, they won’t come back to them. So throwing food or dropping in on the floor can actually help them learn this basic lesson in physics! Maybe just lay a mat on the floor to protect carpet or allow for easy clean up.
  • Load up on bibs: Bibs are a great way to capture those messy food moments. Once your little one is done with meal time, throw the bib in the washer with Dreft Active Baby to easily tackle the mess so you can do it all over again. The mess went way beyond the bib? No problem—throw that outfit in the washer too!
  • Dress baby right and care for the fabrics: When you expect a mess, dress baby with a fabric, such as cotton, that can easily be cleaned up effortlessly. When it comes to fabrics, it’s also extremely important to seek out a gentle and hypoallergenic detergent to care for the items that touch baby’s sensitive skin. Wash baby’s items with a specially-formulated product such as Dreft, the #1 baby laundry detergent choice of pediatricians to be gentle and hypoallergenic on baby’s skin that has been trusted by parents for over 80 years.
  • Splish, Splash in the Bath: Bring fun toys and activities into the bath and let your child splash around and have fun. Make sure to use warm water (vs. hot) and use a mild cleanser to keep skin soft and itch-free. Gently pat skin dry and end with an after-bath moisturizer to seal in moisture and protect baby’s soft skin.
  • Get outside: It’s great to get your little one outside to learn and embrace nature and all it has to offer. Little ones tend to start creeping (pulling their bodies with their arms) before crawling and this can get their clothes quite dirty. This is all part of their learning process though, so feel free to let them explore and point out animals, plants, and the various sounds they may hear in nature so your child starts learning new concepts while having fun!

Messiest Baby Giveaway:

I have partnered with Dreft to give away a $50 AMEX Card and some Dreft product to one lucky reader! To enter this giveaway, simply leave a comment on this post telling me about your kiddos messiest moment! Be descriptive so I can envision it! Giveaway ends on November 15th at 5PM CST!

For more information, visit or follow them on Facebook, Twitter, and Instagram.


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  1. Megan Coats says:

    My hubby is just like you, he HATES to let Hudson get messy with food. Me, on the other hand, if she’s going to be taking a bath soon, I don’t mind her getting crazy. One of the most memorable moments was with cottage cheese. Our girl is a cottage cheese hound. She was using the spoon, then decided that was taking too much effort so she started shoveling it in with her hands. Her hair had fallen into her face so…what do you think she did? She took her cottage cheese covered hand and smeared it up the right side of her face and head. Jared started gagging ??? Hudson and Mommy just giggled. We appreciate the opportunity to win! We’ve actually never tried Dreft but would love to!

  2. my son was trying to feed himself and picked up the bowl, spilling the food all over himself

  3. Jessica To says:

    My son had a dirt pile in the back yard that he liked to run his trucks thru. He went outside after a rainstorm and I didn’t realize that he immersed himself in the now muddy dirt pile. It was caked on him!

  4. Krisa Bryant says:

    Sutton is a hot mess all the time when it comes to eating! She really gets into her food ?
    I’m always looking for a good detergent that can take care of the mess that gets left behind on her clothes.
    Thanks Dreft for making a solution to one of our toddler problems!

  5. Amy Orvin says:

    The messiest moment that I can remember was the time she put mashed potatoes in her hair and rubbed it in. It took forever to get that out.

  6. livivua chandler says:

    We just had an elmo first birthday party and the smash cake is truly messy. Walking, dancing, and eating cake all over the house, elmo, elmo chair and everything else

  7. One of my kids’ messiest moments was playing with flour while I was busy in baking. They got creative for making their own version of birthday cake with fruit and flour.

  8. My daughter’s messiest moment was when she was finger painting and decided it was a good idea to paint herself!

  9. The messiest moment was a diaper explosion. I’m talking it was all over his back, his front, down his leg, up his back, in his hair, on the feeding chair, it was everywhere. I had to stick him in the bathrub, there was no wiping that mess up.

  10. Nancy Loring says:

    My daughter’s messiest moment was on her first birthday when we gave her her own small cake that we let her eat by herself. My mom warned me to just keep her in her diaper because she would get messy. Not my daughter, I thought she might squish her hands in it and put it on her face but no, my mom knows her stuff because she had chocolate cake allover her beautiful birthday dress that I bought special. She also had cake in her ears and up her nose and I believe the dog made out very well because I couldn’t find any cake on the floor. I now listen to my mom’s wisdom a little bit more.

  11. Oh his messiest was his 1st birthday party! Grandma was bringing a single cake just for him. When she showed up with the cake…it was covered in bright royal blue frosting! Oh my goodness…it was such a mess…but oh so fun at the same time. I had such a hard time getting the frosting out of everything. Next first birthday…I think we might choose white or yellow frosting! 🙂

  12. One of the messiest moment was when my son ate his chocolate birthday cake and had chocolate all over his face

  13. I have a picture of my son from when he was younger, where he’s coated in spaghetti sauce with a big smile on his face.

  14. One of my sons messy moments is eating spaghetti!! Gets it EVERYWHERE!!

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