Ally, a leading provider of digital financial services, has launched a new children’s book that uses a fun and futuristic storyline to teach money skills and concepts to kids ages 6-10. The book, called “Planet Zeee and the Money Tree,” that is available for download this month, along with tips and resources to help parents talk to their kids about money. The new materials for children and families are an extension of Ally’s Wallet Wise program, which provides financial education courses and tools to help consumers of all ages better manage their money.
A recent survey conducted online by Harris Poll, on behalf of Ally, found families may need more tools and resources to help educate their kids about money. The survey found that while 83 percent of parents believe saving money is one of the most important money skills children should learn, and more than half (56 percent) think it’s important for them to learn to avoid impulse purchases, only a paltry 13 percent of parents said they regularly talk to their children about money and/or financial matters. Survey results also revealed that 76 percent of parents said they would be interested in free resources to help them talk to their kids about money.
Ally’s “Planet Zeee and the Money Tree” was developed to help address these concerns, with a narrative that reinforces basic financial concepts. The book follows the story of three children from another planet that come down to Earth and are immediately perplexed about how money is earned and used. The colorful characters meet children from Earth who explain this strange green paper, its value, and teach them more about how money is earned and why it’s important to save and give back.
The “Planet Zeee and the Money Tree” digital book, information on upcoming readings, and additional resources for parents to guide discussions about money are available at www.allywalletwise.com and on Ally’s social channels on Facebook (@Ally) and Twitter (@AllyFinancial).