I love snuggle… the brand with the fresh smelling scents, and the action of a tight hug with my loved ones. Check out these stats from a national survey conducted by Harris Poll on behalf of Snuggle in January 2016. Top findings include:
- Four in five people (80%) would appreciate a loved one showing them heart-felt emotion on Valentine’s Day.
- A significant proportion of people (37%) admit to being challenged when it comes to expressing heart-felt emotion to those they care about. And for men, the number is even higher at 41%, compared with women at 33%.
- Surprisingly, one in ten (10%) would rather go to the dentist than talk about how they really feel.
- Half (50%) say writing it down is an easier way to express themselves than saying it.
To help the tongue-tied and closet romantics out there, Snuggle Bear, the iconic embodiment of all things snuggly and soft, is here to help people express their feelings this Valentine’s season with the #BearYourHeart campaign. This integrated promotional, social media and consumer engagement campaign offers digital Love Notes and Snuggle LOVEmojis to show those we care about how we really feel.
As one of the fastest growing brands in the fabric conditioning category, Snuggle softens both hearts and laundry. “Snuggle and Valentine’s Day are the perfect match because both bring out the softer side of us all,” said Bibie Wu, Vice President of Marketing, Snuggle. “This Valentine’s Day, we’re spreading Snuggle’s message of making the world a softer place by providing people creative ways to share their heart-felt emotions with friends and loved ones.”
Starting with National Hug Day and continuing through Valentine’s Day, the #BearYourHeart campaign will give people the opportunity to express themselves to those they love through Love Notes, Snuggle LOVEmojis, and other engaging tools and tips.
- Simply visit www.snugglebearyourheart.com to access all of the #BearYourHeart tools.
- You can also find Snuggle LOVEmojis in the Apple and Android app stores for free.
- Follow along on Facebook, Twitter and Instagram or go towww.snugglebearyourheart.com to join in the fun if you are not in New York.
